SUJA

Suja Life markets its products under several brand names. Its cold-pressed juices and wellness shots are sold under the Suja Organic brand, which represents the core of its offering. The company also sells wellness shots under the Vive Organic brand name, adding a separate line within the same general category of functional drinks. In addition, it offers soda made with real fruit juices under the Slice brand, extending its reach into a more familiar soft drink format while keeping a connection to fruit-based ingredients.

The company distributes its products through more than one channel. It sells through a network of distributors and through retail stores, placing its juices, shots, and sodas on shelves where consumers shop. It also reaches customers through online channels, allowing direct purchases beyond physical retail. By combining these routes to market with its set of brands, Suja Life serves buyers looking for organic juices, wellness shots, and fruit-based sodas. This structure shapes how the company generates revenue, with sales spread across multiple product lines and across both traditional retail and digital sales channels within the non-alcoholic beverage market.